Was there as much interest as the last time you went to market for a shirt sponsor? We’ve put together an exciting partnership. All of the work on the process this time has had to be done remotely using video conferencing from bedrooms and kitchens. In the past we would get to know potential partners really well face to face. We’re resilient – you can see that on the pitch with the team coming from behind to win games. How did this shirt deal come about? Did you expect Chevrolet to continue? I know the whole industry is desperate to beat the virus and to get back to full stadiums. Tough – and that’s the case across Europe. Looking beyond United, what picture do you see economically in football? So it has been difficult but we have been fortunate not to be as affected as some other clubs. We have been fortunate to have some amazing partners who have stood by the club through these difficult times and have the economic strength to do the things that we’ve talked about. We can look to the future with confidence and that has stood us in good stead relative to others. For clubs who are dependent on gate income it has been even harder.Īt United, we work hard to make sure we have a sustainable economic model for the club. We also worked with fan clubs across the world, but it has been incredibly damaging for everyone and our industry in particular. That has underpinned a lot of the work that the club has done, whether giving away £5 million of meals to the local community, supporting contract and casual workers – we didn’t take furlough money or government loans. It has been difficult but the club has been conscious of how much more difficult it has been for others.
We had three months of not playing any games and then moving to behind closed doors with no fans. It’s the biggest economic recession since records began. The pandemic has been an incredibly difficult time for everyone around the world and it has been no different for United. Describe how covid has affected Manchester United economically? Manchester United announced on Friday that their new shirt sponsor is remote software company TeamViewer, in a deal worth £235 million ($326m) over five seasons starting from next season.
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